Fronteiras regionais no português brasileiro
Keywords:
Language variation, culture, lexiconAbstract
The work deals with Galisson’s definition of shared culture. According to the culture shared by a community and expressed by the lexical items, the speech can be interpreted by the community to which is intended, because this community feels itself challenged and establishes a closer and more effective dialogic relationship, based on the phenomena of projection and identification. The examples are taken from advertisements that use this strategy in the community. The Brazilian variants are presented according to Antenor Nascentes’ classification and the corpus consists of advertisements circulating in Brazil’s Northeast, more especifically in Pernambuco, where its use can be observed as a mean of persuasion.
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